What you need to sell in every email to make the most revenue for your clients (hint: it’s not the product).

The 5 most important features every email should contain (hint: there are 2 optional features and some people tend to overuse them)

The 3E method Ben Settle uses to write his email daily and create a horde of raving fans. This is proven to bring engaging buyers on your list who’ll buy almost anything you put in front of them. This method alone will revolutionize how you write your emails.

What’s the biggest email copywriting sin that kills a profitable email list.

The focal point most emails miss in my inbox (hint: it’s easy to overlook which is why even advanced copywriters miss the mark on this one). But when you do it right, every word in your email will cut through the noise and drive more sales.

Two types of emails you’re hired to write every single time (Master the rules of each type and you’ll go from a mediocre to a $300 per email copywriter FAST).

The email “headline matrix” strategy used in the health industry to drive more open rates, click through in their emails and sales. When I shared this with one of my mentees he said he has never seen this strategy and is going to use it all the time now.

The real role email has in marketing (if you don’t understand this concept your copy will never write a highly profitable email)

Discover my 9 best-performing subject lines and learn why each worked the way so well (Don’t swipe a single subject line before understanding the context in which subject lines operate – you risk swiping a good subject line that will BOMB).

The email copy equation that helps you determine how direct or indirect your copy needs to be. If you use the wrong approach you’ll delay a lot of sales and as one of my emails says “Delay is the death of sale.”

Never allow readers to anticipate this in your emails. Because if you do, then they’ll stop reading your emails even if they’re interesting, and valuable and help them solve their problems.

The second most important thing you need to nail down when writing email copy.

Command attention with your subject lines with just 4 words

The #1 thing most deliverability gurus ignore (and yet it’s the unquantifiable “metric” that dictates whether your emails land in the spam, promotions or primary inbox). This has nothing to do with DNS settings, images or any technical stuff. 

How to use the P.S. in your email and why you should consider starting using them more often.

The #1 reason people don’t buy on the checkout (and how to fix this instantly).

The Agora “link sandwich” strategy that increases click-through rate in emails. Guaranteed to work in every niche, short and long emails AND in every imaginable situation you can think of. Powerful stuff I learned from Joe Schriefer (ex Agora legendary copy chief).

The “Riddler” storyselling approach that builds curiosity without revealing much of anything and yet it drives sales. I frequently use this technique in my daily emails.

The #1 most common mistake email copywriters make when writing email copy. When you stop making this mistake your clients will notice and recognize you as a better than most email copywriter.

Discover what’s the one thing Ben Settle wants his subject line to activate in the reader’s brain. This is how Ben gets more people to open his emails daily (Daniel Throssell also does this).

A customer “roadmap” that you should guide them through with your emails before asking for a sale. Skip just one step on this “roadmap” and you’ll lose a big chunk of your sales.

The 3 “binge watch seasons” every buyer should go through after buying any product at any time.

The laziest way to boost the sales of your sequences (without writing a line of new copy)

Discover a mysterious copywriter whose emails will teach you more about storyselling than most courses available on the market. I’ve been reading his emails for three years and can’t get enough.

An unusual email marketing newsletter that provides for free a wealth of knowledge. It’s free and will help you become a better copywriter and marketer FAST.

The #1 factor you need to discover when onboarding new clients (Miss this and you’ll completely miss the mark on the type and style of emails you’re hired to write). This tells you what clients expect subconsciously from you. 

What to do every time you run discounts to an email list. Forget to do this and you’ll instantly lose credibility and ruin the quality of the list. Forever.

The “mother of all metric” every business owner cares about. Few copywriters even consider this when writing their copy and yet it influences how much every customer spends.

Use this unusual technique to drive a surge of sales for eCommerce stores without using discounts and cheapening your products.

Why welcome sequences are like texting your soul mate before you even realize who they’re and what they’re about (and how to use this to build a trusting and engaging relationship).

Exactly how many emails to send in a welcome sequence regardless of niche.

The 4 “bare bones” sequence every business in every niche should have. Each sequence prints money and because of that happily pay good money to copywriters.

Discover unique email marketing monetization strategies. Each strategy is an opportunity you can use to upsell clients on a more expensive retainer.

How to avoid triggering the “stalker alarm” that scares your customers. This is a common mistake junior email copywriters make when writing sequences and follow up emails.